Semrush Enterprise Adds Log File Analysis to Site Intelligence and AI Optimization
New Bot and Agent Analytics capabilities give teams clearer understanding of how search engines and AI crawlers interact with their websites, unlocking new visibility opportunities.
February 2, 2026
The Brand Visibility Mandate: Why SEO Must Evolve for the AI Discovery Era
The rules of digital visibility are changing fast. As generative AI engines increasingly shape how people discover, evaluate, and choose brands, traditional SEO metrics alone no longer tell the full story. Rankings still matter, but they are no longer the only gateway to...
January 27, 2026
Holiday Shopping 2025: What Traffic Data Reveals About Search, AI, and How People Actually Buy
The 2025 holiday shopping season followed a familiar rhythm: early research, a compressed deal frenzy, a deadline-driven December, and then a quiet post-holiday reset. But beneath that familiar shape, Semrush traffic data from 19 of the world’s largest retailers reveals ...
January 21, 2026
Query Fan-Out Analysis Comes to Semrush Enterprise AI Optimization, Revealing the Search Signals Behind AI Responses
New capabilities identify the background queries made by AI models, which are run through search engines. This helps brands identify further terms to target for AI visibility and align their SEO and GEO strategies
January 15, 2026
Semrush 2025: The Year in Review
When the Ground Beneath Marketers Shifted
December 23, 2025
Semrush Enterprise AI Optimization Adds Persona-Based Prompt Generation
Expanded automation helps brands generate high-quality, audience-aligned prompts at scale, strengthening AI visibility analysis and enabling more precise optimization.
December 22, 2025
