@font-face{font-family:"Lazzer";src:url(/assets/Lazzer-Regular-3d4ce1b298557925b1c53453a38487c30e76c860a5866d69ace2217ac9e55c22.woff2) format("woff2"),url(/assets/Lazzer-Regular-f911c2494934df8a8c82e1b525bd205725bfd5ca0aa33f1bc98456b63e6a8d6d.woff) format("woff");font-weight:400;font-style:normal;font-display:swap}@font-face{font-family:"Lazzer";src:url(/fonts/Lazzer-Italic.woff2) format("woff2"),url(/fonts/Lazzer-Italic.woff) format("woff");font-weight:400;font-style:italic;font-display:swap}@font-face{font-family:"Lazzer";src:url(/assets/Lazzer-Medium-1674979909d6e80720ddfe062095c4c1aa82c71743f8c99fc88535d369f0e354.woff2) format("woff2"),url(/assets/Lazzer-Medium-f9de023d19443d343d9eac6add531386e786b12fead25cd1fa523af1f52143ee.woff) format("woff");font-weight:500;font-style:normal;font-display:swap}@font-face{font-family:"Lazzer";src:url(/assets/Lazzer-SemiBold-99b78aa64a718529250be49abdba0f57fa647e00ecfeded39227b7b03a913c04.woff2) format("woff2"),url(/assets/Lazzer-SemiBold-744db537b02f4c4a11ce88371a2744241dc01e10dc99c213f78154655b4ec50f.woff) format("woff");font-weight:600;font-style:normal;font-display:swap}@font-face{font-family:"Lazzer";src:url(/assets/Lazzer-Bold-2be549a7825c1125abe103dbe22760f728ccf9425bbd4aa2ec191f7e5467878b.woff2) format("woff2"),url(/assets/Lazzer-Bold-e0856af6598fb762e5cffe517ef60cd4fa14d74c84c4dab3b66d5949558a5a6c.woff) format("woff");font-weight:700;font-style:normal;font-display:swap}@font-face{font-family:"Lazzer";src:url(/assets/Lazzer-BoldItalic-8578fdf73800e71fa3bc4788a22754567a5eab5a4ca4cc1171f506b98b008dde.woff2) format("woff2"),url(/assets/Lazzer-BoldItalic-3fc455a834e14a5b62a8b6cb2085581d930b853dda4e37b0a0442cea1c380911.woff) format("woff");font-weight:700;font-style:italic;font-display:swap}html,body{font-family:"Lazzer" !important;color:#181e15;text-rendering:auto;-webkit-font-smoothing:auto}*{box-sizing:content-box}.pr-text-font,.pr-header-font{font-family:"Lazzer" !important}.pr-menu-wrapper{background:#fff;width:100%;box-sizing:content-box;box-shadow:none;position:static}.pr-menu-wrapper.pr-menu-upper-mobile:has(header.semrush-header){position:fixed !important;top:0;left:0;right:0;z-index:7;background:#fff}.pr-menu-wrapper.pr-menu-upper-mobile:has(header.semrush-header)+*{margin-top:84px}@media all and (min-width: 1024px){.pr-menu-wrapper.pr-menu-upper-mobile:has(header.semrush-header)+*{margin-top:134px}}.pr-menu-margin{margin-top:120px !important}.semrush-content{max-width:1170px;margin:0px auto 40px;padding:0px 40px;width:calc(100vw - 80px)}@media all and (max-width: 500px){.semrush-content{padding:0px 20px;width:calc(100vw - 40px)}}.form__container{max-width:1170px;margin:0px auto 40px;width:calc(100vw - 80px);padding:40px 20px}.form__title{font-weight:700}.form__button{height:40px}@media all and (max-width: 500px){.form__content .form__button{height:40px}}.form__title,.form__button,.form__input,.pr-header--xsmall-bold,.pr-header--xxxsmall-bold{font-family:"Lazzer" !important}.form__descriprion{font-family:"Lazzer" !important}.pr-boiler-plate--container{max-width:1170px;margin:80px auto 40px;padding:0px 40px;width:calc(100vw - 80px)}@media all and (max-width: 700px){.pr-boiler-plate--container{margin:20px 0}}.pr-boiler-plate{color:#171a22;margin-bottom:30px}.pr-story--media-contact__social-icon,.pr-story--share-icon,.pr-contact--icon{border:1px solid #171a22;color:#171a22;background-color:#ffffff;border-radius:6px;min-width:auto;width:30px;height:30px}.pr-story--media-contact__social-icon:hover,.pr-contact--icon:hover,.pr-story--share-icon:hover{box-shadow:none}.pr-story--media-contact__social-icon:hover,.pr-contact--icon:hover,.pr-story--share-icon:hover{border:1px solid #ff642d;color:#ff642d;background-color:#ffffff;box-shadow:none}.pr-story--share-icon svg path{fill:#171a22}.pr-story--share-icon:hover svg path{fill:#ff642d}.pr-story-tag-text{font-family:"Lazzer";border:1px solid #171a22;color:#171a22;background-color:#ffffff;border-radius:6px;box-shadow:none}.pr-content{padding:0}.pr-media-contacts{margin:30px 0 60px}.pr-story--element-space .pr-media-contacts{margin:15px 0}.form__error-text{border:0}.form__content2{border:0;background:white}@media all and (max-width: 500px){.form__content2{border:0;background:transparent}}.semrush-subscription-form{color:#fff;background-color:#421983;background-repeat:no-repeat;background-position:0 100%, 100% 0;border-radius:16px;margin:20px 0;text-align:center}.semrush-subscription-form__button{font-family:inherit;font-weight:400;padding:0 20px;margin:0;box-shadow:none;outline:none;border:none;text-decoration:none;-webkit-user-select:none;-moz-user-select:none;user-select:none;color:#fff;fill:#fff;background-color:#ff622d;cursor:pointer;box-sizing:border-box;text-align:center;vertical-align:middle;border-radius:5px;transition:0.2s ease-in-out;display:inline-flex;align-items:center;justify-content:center;height:41px;font-weight:700}.semrush-subscription-form__header{font-family:"Lazzer";font-size:46px;line-height:51px;font-weight:700;margin-bottom:16px}.semrush-subscription-form__form{display:flex}.semrush-subscription-form__input{height:41px;border-radius:5px;flex-grow:1;padding:0 12px;margin-right:10px;border:0}.semrush-subscription-form__description{margin-top:16px;opacity:0.7}@media all and (max-width: 790px){.semrush-subscription-form{padding:70px 30px;background-size:30%;margin-bottom:0}.semrush-subscription-form__form{flex-direction:column}.semrush-subscription-form__input{margin-bottom:10px;margin-right:0}}.subscribed{margin-bottom:-20px}.pr-story--media-contact{margin-bottom:30px}.pr-story--share-icon svg path{fill:#000}.pr-side-panel--fullscreen{z-index:5}.semrush-header{font-family:"Lazzer";padding:0;background:#fff;position:relative;z-index:7}.semrush-header a{line-height:1}.semrush-header__content{display:flex;justify-content:space-between;align-items:center;height:70px;padding:0 16px;margin:0 auto}@media all and (min-width: 1023px){.semrush-header__content{height:84px;padding:0 24px}}.semrush-header__navigation{display:flex;align-items:center;gap:40px}.semrush-header__logo{padding:13px 0;display:flex;align-items:center}.semrush-header__logo img{width:117px}@media all and (min-width: 1024px){.semrush-header__logo img{width:151px;height:22px}}.semrush-header__navigation-items{display:none;align-items:center;padding:0;margin:0;list-style:none;gap:24px;margin-top:1px;margin-left:16px}@media all and (min-width: 1024px){.semrush-header__navigation-items{display:flex}}.semrush-header__navigation-item{list-style:none;position:relative;font-size:16px}.semrush-header__navigation-item a{display:flex;align-items:center}.semrush-header__navigation-item a,.semrush-header__navigation-item span{transition:color 0.2s ease;color:#181e15;cursor:pointer;line-height:1;font-family:"Lazzer";font-weight:600;text-decoration:none;white-space:nowrap;align-items:center;cursor:pointer;display:flex;font-family:inherit;font-size:16px;font-weight:600;inline-size:100%;letter-spacing:-.32px;line-height:1;line-height:1.2;margin:0;text-decoration:none;touch-action:manipulation;white-space:nowrap}.semrush-header__navigation-item a{padding:10px 16px;padding-block:4px;padding-inline:8px;margin-inline-end:8px;outline:none}.semrush-header__navigation-item:hover>a,.semrush-header__navigation-item:hover>p{color:#181e15}.semrush-header__navigation-icon{width:9px;height:9px;filter:brightness(0) saturate(100%);margin-right:4px}.semrush-header__navigation-item--submenu-open .semrush-header__navigation-icon{transform:rotate(180deg)}.semrush-header__navigation-item-expandable::after{content:'';background-image:url(data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIGZpbGw9Im5vbmUiIHZpZXdCb3g9IjAgMCA5IDYiPjxwYXRoIHN0cm9rZT0iIzE4MWUxNSIgc3Ryb2tlLXdpZHRoPSIyIiBkPSJNOC4yLjcgNC40NyA0LjQ3LjcuNyIvPjwvc3ZnPg==);background-size:9px 6px;block-size:12px;inline-size:12px;background-position:50%;background-repeat:no-repeat;margin-inline-start:8px}.semrush-header__navigation-item>p:hover{text-decoration:underline;text-underline-offset:3px}.semrush-header__navigation-item-external::after{content:"";background-image:url(data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIGZpbGw9Im5vbmUiIHZpZXdCb3g9IjAgMCAxNiAxNiI+PHBhdGggc3Ryb2tlPSIjMTgxZTE1IiBzdHJva2UtbGluZWpvaW49InJvdW5kIiBzdHJva2Utd2lkdGg9IjIiIGQ9Im00IDEyIDgtOCIvPjxwYXRoIHN0cm9rZT0iIzE4MWUxNSIgc3Ryb2tlLXdpZHRoPSIyIiBkPSJNNS41IDRIMTJ2Ni41Ii8+PC9zdmc+);block-size:16px;inline-size:16px;background-position:50%;background-repeat:no-repeat;margin-inline-start:8px}.semrush-header__submenu{top:84px;position-anchor:--srf-header-bar;scrollbar-gutter:stable;background-color:#fff;block-size:auto;border-radius:0 0 32px 32px;box-shadow:0 0 30px 0 #0003;box-sizing:border-box;clip-path:inset(0 0 -30px 0);display:grid;grid-template-columns:32px [detail-start] auto [detail-end] 32px [promo-start] 335px [promo-end] 32px;grid-template-rows:24px [detail-start promo-start] minmax(335px, auto) [detail-end promo-end] 48px;inline-size:100%;inset-inline:0;max-block-size:calc(100vh - 84px);position:fixed;visibility:hidden;opacity:0;transition:opacity 0.25s ease, visibility 0s ease 0.25s}.semrush-header__navigation-item--submenu-open .semrush-header__submenu{visibility:visible;opacity:1;transition:opacity 0.25s ease, visibility 0s ease 0s}.semrush-header__submenu-columns{grid-gap:12px;display:grid;gap:12px;grid-area:detail;grid-auto-columns:minmax(max-content, 218px);grid-auto-flow:column}.semrush-header__submenu-column{display:flex;flex-direction:column;min-width:0;max-width:220px;flex:1}.semrush-header__submenu-column-title{font-size:16px;font-weight:600;letter-spacing:-.32px;line-height:1.2;margin-block-end:32px;color:#181e15}.semrush-header__submenu-list{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:12px}.semrush-header__submenu-item{margin:0;list-style:none}.semrush-header__submenu-item>a{display:block;padding:0;font-size:14px;font-weight:500;color:#181e15;text-decoration:none;transition:color 0.2s ease;line-height:1.5;white-space:nowrap;font-size:14px;font-weight:500;letter-spacing:-.28px;line-height:1.4;text-decoration:none;color:#181e15}.semrush-header__submenu-item:hover>a{color:#6C6E79}.semrush-header__tools{display:flex;align-items:center;justify-content:center;gap:8px;height:100%}@media all and (max-width: 1023px){.semrush-header__tools{display:none}}.semrush-header__tools a{line-height:1}.semrush-header__menu{display:flex;align-items:center;justify-content:center;gap:10px;height:100%;color:#181e15;cursor:pointer;font-size:16px;font-weight:500}@media all and (min-width: 1024px){.semrush-header__menu{display:none}}.semrush-header__login{display:inline-block;padding:16px 24px;border:1.5px solid #181e15;border-radius:100px;background:#fff;color:#181e15;text-decoration:none;font-size:16px;font-weight:600;transition:all 0.2s ease;white-space:nowrap;letter-spacing:-.32px}.semrush-header__login:hover{background:#181e15;color:#fff}.semrush-header__signup{display:inline-block;padding:16px 24px;border:none;border-radius:100px;background:#c190ff;color:#181e15;text-decoration:none;font-size:16px;font-weight:600;transition:all 0.2s ease;white-space:nowrap;letter-spacing:-.32px}.semrush-header__signup:hover{background:#b072ff}@media all and (min-width: 1200px){.semrush-header__tools .semrush-header__menu{display:none}}.semrush-menu-mobile{display:none;position:fixed;top:0;left:0;right:0;bottom:0;z-index:100}.semrush-menu-mobile_open{display:block}.semrush-menu-mobile__overlay{position:absolute;top:0;left:0;right:0;bottom:0;background:rgba(0,0,0,0.3)}.semrush-menu-mobile__panel{position:absolute;top:0;right:0;left:0;bottom:0;width:100%;background:#DCEEEB;display:flex;flex-direction:column;z-index:1;overflow-y:auto}.semrush-menu-mobile__header{display:flex;align-items:center;justify-content:space-between;padding:0px 16px;flex-shrink:0;height:70px}.semrush-menu-mobile__header-logo img{width:130px;height:auto}.semrush-menu-mobile__close{background:none;border:none;font-size:24px;cursor:pointer;color:#181e15;line-height:1}.semrush-menu-mobile__body{flex:1;padding:24px 0}.semrush-menu-mobile__items{list-style:none;padding:0;margin:0}.semrush-menu-mobile__item{list-style:none}.semrush-menu-mobile__item-trigger,.semrush-menu-mobile__item-link{display:flex;align-items:center;justify-content:space-between;padding:16px 24px;font-size:18px;font-weight:600;font-family:"Lazzer";color:#181e15;text-decoration:none;cursor:pointer;line-height:1.4}.semrush-menu-mobile__item-trigger:active,.semrush-menu-mobile__item-link:active{background:#f5f5f7}.semrush-menu-mobile__item-arrow{font-size:22px;color:#181e15;font-weight:300}.semrush-menu-mobile__item-external{display:flex;align-items:center;justify-content:center}.semrush-menu-mobile__footer{display:flex;gap:12px;padding:24px;flex-shrink:0}.semrush-menu-mobile__login{display:inline-block;padding:14px 28px;border:1.5px solid #181e15;border-radius:100px;background:#DCEEEB;color:#181e15;text-decoration:none;font-size:16px;font-weight:600;font-family:"Lazzer";text-align:center;line-height:1}.semrush-menu-mobile__signup{display:inline-block;padding:14px 28px;border:none;border-radius:100px;background:#181e15;color:#fff;text-decoration:none;font-size:16px;font-weight:600;font-family:"Lazzer";text-align:center;line-height:1}.semrush-menu-mobile__submenu{position:fixed;top:0;right:0;bottom:0;left:0;width:100%;background:#DCEEEB;z-index:2;display:flex;flex-direction:column;transform:translateX(100%);transition:transform 0.3s ease;overflow-y:auto}.semrush-menu-mobile__submenu_open{transform:translateX(0)}.semrush-menu-mobile__submenu-header{display:flex;align-items:center;justify-content:space-between;padding:20px 24px;flex-shrink:0}.semrush-menu-mobile__back{background:none;border:none;font-size:22px;cursor:pointer;color:#181e15;padding:8px;line-height:1}.semrush-menu-mobile__submenu-body{flex:1;padding:8px 24px 32px;overflow-y:auto}.semrush-menu-mobile__submenu-section{margin-bottom:32px}.semrush-menu-mobile__submenu-section:last-of-type{margin-bottom:24px}.semrush-menu-mobile__submenu-title{font-size:16px;font-weight:600;color:#181e15;margin:0 0 16px 0;padding:0;font-family:"Lazzer";line-height:1.4}.semrush-menu-mobile__submenu-list{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px}.semrush-menu-mobile__submenu-item{list-style:none;margin:0}.semrush-menu-mobile__submenu-item>a{font-size:16px;font-weight:500;color:#181e15;text-decoration:none;font-family:"Lazzer";line-height:1.5}.semrush-menu-mobile__submenu-item>a:active{color:#6c6e79}.semrush-menu-mobile__submenu-promo{padding-top:8px}.semrush-menu-mobile__submenu-promo-image{width:100%;border-radius:12px;overflow:hidden;margin-bottom:16px}.semrush-menu-mobile__submenu-promo-image img{width:100%;height:auto;max-height:300px;object-fit:cover;display:block;border-radius:12px}.semrush-menu-mobile__submenu-promo-content{display:flex;flex-direction:column;gap:6px}.semrush-menu-mobile__submenu-promo-title{font-size:14px;font-weight:700;color:#181e15;margin:0;font-family:"Lazzer";line-height:1.4;text-transform:uppercase;letter-spacing:0.5px}.semrush-menu-mobile__submenu-promo-description{font-size:16px;font-weight:400;color:#181e15;margin:0;font-family:"Lazzer";line-height:1.5}@media all and (min-width: 1200px){.semrush-menu-mobile,.semrush-menu-mobile_open{display:none}}.semrush-navigation{background-color:#fff}@media all and (max-width: 1023px){.semrush-navigation{display:none}}.semrush-navigation__container{margin:0 auto;padding:5px 40px;display:flex;align-items:center;justify-content:space-between}.semrush-navigation__items{display:flex;align-items:center;gap:40px;list-style:none}.semrush-navigation__burger-menu,.semrush-categories-menu-mobile{display:none}@media (max-width: 699px){.semrush-navigation__items{display:none}.semrush-navigation__burger-menu,.semrush-categories-menu-mobile{display:block}}@media (min-width: 700px){.semrush-navigation__items{display:flex}.semrush-navigation__burger-menu,.semrush-categories-menu-mobile{display:none}}.semrush-navigation__item a{color:#181e15;text-decoration:none;font-size:16px;font-weight:500;font-family:"Lazzer";line-height:1.4}.semrush-hero{font-family:"Lazzer";border-radius:10px;padding:20px;margin:35px 0px;display:flex;-webkit-box-align:center;align-items:center;-webkit-box-pack:justify;justify-content:space-between}@media all and (max-width: 992px){.semrush-hero{flex-direction:column-reverse;padding:0}}.semrush-hero__content{max-width:540px}.semrush-hero__title{font-size:42px;line-height:50px;margin:0px;font-weight:700;-webkit-box-orient:vertical;display:-webkit-box;-webkit-line-clamp:4;overflow:hidden;text-overflow:ellipsis;white-space:normal}@media all and (max-width: 992px){.semrush-hero__title{font-size:24px;line-height:1.3}}.semrush-hero__title a{color:#171a22}.semrush-hero__lead{margin:8px 0px 30px;font-size:16px;font-family:"Lazzer";line-height:24px;-webkit-box-orient:vertical;display:-webkit-box;-webkit-line-clamp:4;overflow:hidden;text-overflow:ellipsis;white-space:normal}.semrush-hero__image{width:500px;padding:10px}@media all and (max-width: 768px){.semrush-hero__image{width:100%;margin-bottom:20px}}@media all and (max-width: 992px){.semrush-hero__image{max-width:540px;width:100%;margin-bottom:20px}}.semrush-hero__image img{width:100%;border-radius:10px}.semrush-hero__date{display:flex;gap:15px;font-size:14px}.semrush-hero__read-more{color:#171a22;text-decoration:none;font-weight:600}.semrush-press-releases__header{margin:0 0 56px;text-align:center;font-size:42px;color:#171a22;font-family:"Lazzer";font-weight:700;font-feature-settings:'ss01'}.semrush-content__stories{display:grid;gap:40px;margin-bottom:30px;grid-template-columns:repeat(3, 1fr)}@media all and (max-width: 992px) and (min-width: 768px){.semrush-content__stories{grid-template-columns:repeat(2, 1fr)}}@media all and (max-width: 768px){.semrush-content__stories{grid-template-columns:repeat(1, 1fr)}}.semrush-story-box{position:relative}.semrush-story-box__link{display:block;position:absolute;top:0;bottom:0;left:0;right:0}.semrush-story-box__title{color:#171a22;margin:20px 0px 10px;font-size:22px;line-height:28px;font-family:"Lazzer";font-weight:700;-webkit-box-orient:vertical;display:-webkit-box;-webkit-line-clamp:4;overflow:hidden;text-overflow:ellipsis;white-space:normal}.semrush-story-box__lead{margin-bottom:8px;font-size:15px;line-height:24px;font-family:"Lazzer";font-weight:300;color:#3e424b;-webkit-box-orient:vertical;display:-webkit-box;-webkit-line-clamp:5;overflow:hidden;text-overflow:ellipsis;white-space:normal}.semrush-story-box__photo-container{overflow:hidden;width:100%;height:200px}.semrush-story-box__photo{border-radius:10px;box-sizing:border-box;height:100%;width:100%;object-fit:cover;object-position:center center}.semrush-story-box__tag,.semrush-story-box__category{color:#171a22;font-family:"Lazzer";margin:10px 10px 0 0;line-height:1}.semrush-story-box__tag{color:#ff642d}.semrush-story-box__tag:not(:last-child):after{content:','}.semrush-story-box__date{font-size:14px;font-family:"Lazzer";color:#898d9a;font-weight:300;margin-top:10px}.semrush-category__header{text-align:left;font-size:48px;margin-bottom:0px;font-family:"Lazzer";color:#171a22}@media all and (max-width: 700px){.semrush-category__header{font-size:32px}}.semrush-tags{margin:40px 0px 60px;display:flex;flex-wrap:wrap}.semrush-tags__item{border:0px;border-radius:6px;font-size:18px;position:relative;color:#171a22;background:#f6f7f8;font-family:"Lazzer";font-weight:500;margin-right:10px;margin-bottom:10px;font-size:14px;padding:7px 16px;border-radius:10px;line-height:1}.semrush-category__breadcrumb{margin:32px 0px 40px;font-family:"Lazzer"}.semrush-category__breadcrumb a{text-decoration:none;color:#898d9a}.semrush-story-box__photo-placeholder{overflow:hidden;width:100%;height:200px}.semrush-story-box__photo-placeholder img{border-radius:10px;background:#C190FF;padding:30px;box-sizing:border-box;height:100%;width:100%;object-fit:contain}.semrush-story__related-stories{font-family:"Lazzer";font-style:normal;font-weight:700;font-size:42px;line-height:1.2;text-align:center;margin:30px}.semrush-story-box__category-tags{display:flex;flex-wrap:wrap}.semrush-presskits{margin-top:80px;display:grid;gap:40px;margin-bottom:80px;grid-template-columns:repeat(3, 1fr)}@media all and (max-width: 992px) and (min-width: 768px){.semrush-presskits{grid-template-columns:repeat(2, 1fr)}}@media all and (max-width: 768px){.semrush-presskits{grid-template-columns:repeat(1, 1fr)}}.semrush-presskits__item{position:relative}.semrush-presskits__link{position:absolute;top:0;bottom:0;left:0;right:0}.semrush-presskits__item img{width:100%;height:200px;object-fit:cover;object-position:center center;border-radius:10px}.semrush-presskits__title{transition:all 0.3s ease 0s;font-family:"Lazzer";font-style:normal;font-weight:700;font-size:22px;line-height:1.3;margin-top:15px;-webkit-box-orient:vertical;display:-webkit-box;-webkit-line-clamp:3;overflow:hidden;text-overflow:ellipsis;white-space:normal}.semrush-presskits__item:hover .semrush-presskits__title{color:#ff642d}.semrush-pagination{display:grid;grid-template-columns:repeat(3, 1fr);gap:40px;margin-bottom:20px}@media all and (max-width: 768px){.semrush-pagination{grid-template-columns:repeat(1, 1fr)}}.semrush-pagination_category{margin-top:40px}.semrush-pagination__button{grid-column:1 / 3}@media all and (max-width: 768px){.semrush-pagination__button{grid-column:unset}}.semrush-pagination__button a,.semrush-pagination__button div{font-family:"Lazzer";transition:color 0.3s ease 0s, background 0.3s ease 0s, border 0.3s ease 0s;background:none;border-radius:6px;font-size:18px;position:relative;color:#171a22;border:1px solid #171a22;width:100%;opacity:1;height:40px;display:flex;-webkit-box-pack:center;justify-content:center;-webkit-box-align:center;align-items:center;cursor:pointer}.semrush-pagination__button div{cursor:default}.semrush-pagination__button:hover a{background:none;color:#ff642d;border:1px solid #ff642d}.semrush-pagination__numbers{display:grid;grid-template-columns:repeat(7, 40px);gap:10px;height:40px}.semrush-pagination__item{transition:color 0.3s ease 0s, background 0.3s ease 0s, border 0.3s ease 0s;border-radius:6px;font-size:18px;position:relative;color:#171a22;border:1px solid #171a22;font-size:14px;font-family:"Lazzer";line-height:1;display:flex;align-items:center;justify-content:center}.semrush-pagination__item:hover{color:#ff642d;border:1px solid #ff642d}.semrush-pagination__item_active{transition:color 0.3s ease 0s, background 0.3s ease 0s;background:#171a22;color:#f6f7f8;border:0}.semrush-pagination__item.semrush-pagination__item_active:hover{color:#171a22;background:#f6f7f8;border:0}.semrush-pagination__item_dots{border:0;cursor:default}.semrush-pagination__item_dots:hover{border:0;color:#171a22}.semrush-presskit{margin-top:80px;display:grid;gap:40px;margin-bottom:80px;grid-template-columns:repeat(4, 1fr)}@media all and (max-width: 992px) and (min-width: 768px){.semrush-presskit{grid-template-columns:repeat(3, 1fr)}}@media all and (max-width: 768px){.semrush-presskit{grid-template-columns:repeat(2, 1fr)}}@media all and (max-width: 500px){.semrush-presskit{grid-template-columns:repeat(1, 1fr)}}.semrush-presskits__preview{width:100%;height:200px;object-fit:cover;object-position:center center;border-radius:10px;background:#421983}.semrush-presskit__header{text-align:left;font-size:48px;margin-bottom:0px;font-family:"Lazzer";color:#171a22;max-width:70%}@media all and (max-width: 960px){.semrush-presskit__header{max-width:100%}}.semrush-presskit__title{transition:all 0.3s ease 0s;font-family:"Lazzer";font-style:normal;font-weight:700;font-size:16px;line-height:1.3;margin-top:15px;word-break:break-word;-webkit-box-orient:vertical;display:-webkit-box;-webkit-line-clamp:4;overflow:hidden;text-overflow:ellipsis;white-space:normal}.semrush-presskit__top{display:flex;justify-content:space-between;align-items:center}.semrush-presskit__item{position:relative}.semrush-presskit__item img{width:100%;height:200px;object-fit:cover;object-position:center center;border-radius:10px;background:#f1f1f1}.semrush-presskit__preview{position:relative}.semrush-presskit__download{position:absolute;bottom:20px;right:20px}.semrush-presskit__download-icon{opacity:0;transition:opacity 0.2s ease-in-out;color:#ffffff;font-size:22px}.semrush-presskit__item:hover .semrush-presskit__download-icon{opacity:1}.semrush-presskit__item img{object-fit:contain}.semrush-search__header{color:#171a22;font-size:48px;margin:40px 0 0px}@media all and (max-width: 700px){.semrush-search__header{font-size:32px}}.semrush-search__input{display:block;outline:0px;border-width:0px 0px 1px;border-top-style:initial;border-right-style:initial;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-left-color:initial;border-image:initial;padding:10px 5px 15px 0px;background:#fff;color:#171a22;border-bottom-style:solid;border-bottom-color:#171a22;font-size:22px;transition:border-bottom 0.3s ease 0s;width:658px;margin:40px 0;-webkit-appearance:none;border-radius:0}@media all and (max-width: 700px){.semrush-search__input{width:100%;padding-right:0}}.semrush-search__input:focus{border-bottom-color:#ff642d}.semrush-search__item{display:grid;grid-template-columns:1fr;gap:25px;position:relative}.semrush-search__item:hover .semrush-search__title{transition:all 0.3s ease 0s;color:#ff642d}@media all and (min-width: 700px){.semrush-search__item{display:grid;grid-template-columns:1fr 2fr;gap:40px}}.semrush-search__photo{max-width:100%;height:auto;border-radius:10px}.semrush-search__photo-placeholder{max-width:100%;height:auto;border-radius:10px;background:#421983}.semrush-search__items{display:flex;flex-direction:column;gap:60px;padding-top:15px}.semrush-search__title{margin:0px 0px 20px;font-size:22px;font-family:"Lazzer";color:#171a22;transition:all 0.3s ease 0s}.semrush-search__subtitle{margin-bottom:16px;font-size:15px;font-family:"Lazzer";color:#3e424b}.semrush-search__filters{display:flex;gap:16px;margin-bottom:40px;position:relative;z-index:10}@media all and (max-width: 700px){.semrush-search__filters{flex-direction:column}}.semrush-search__placeholder{font-size:16px;padding-left:24px;height:56px;display:flex;-webkit-box-align:center;align-items:center;-webkit-box-pack:start;justify-content:flex-start;gap:8px}.semrush-search__dropdown-container{position:relative;width:250px;height:56px;display:flex;-webkit-box-align:center;align-items:center;-webkit-box-pack:justify;justify-content:space-between;padding:0px 24px 0px 0px;border:1px solid #575c66;border-radius:5px;cursor:pointer}@media all and (max-width: 700px){.semrush-search__dropdown-container{width:calc(100% - 24px)}}.semrush-search__dropdown{display:none;position:absolute;top:0px;left:-1px;width:274px;max-height:200px;background:#171a22;border-width:0px 1px 1px;border-right-style:solid;border-bottom-style:solid;border-left-style:solid;border-right-color:#575c66;border-bottom-color:#575c66;border-left-color:#575c66;border-image:initial;border-top-style:initial;border-top-color:initial;border-radius:5px;overflow:hidden auto;background:#fff;color:#171a22;z-index:10}@media all and (max-width: 700px){.semrush-search__dropdown{width:100%}}.semrush-search__dropdown a{font-size:16px;padding-left:24px;height:56px;display:flex;-webkit-box-align:center;align-items:center;-webkit-box-pack:start;justify-content:flex-start;gap:8px}.semrush-search__link{position:absolute;top:0;left:0;right:0;bottom:0}.semrush-search__category,.semrush-search__date{font-size:14px;font-family:"Lazzer";font-weight:300;display:inline-block;margin-right:5px}.semrush-search__date{color:#898d9a}.semrush-search__top-bar{display:flex;justify-content:space-between;align-items:center}.semrush-search__close{display:flex;-webkit-box-align:center;align-items:center;-webkit-box-pack:center;justify-content:center;width:36px;height:36px;font-size:18px;font-weight:bold;border:1px solid #171a22;color:#171a22;border-radius:6px;cursor:pointer;margin:40px 0 0px}.semrush-search__empty-state__header{font-size:18px;margin-bottom:16px;color:#171a22;font-weight:700}.semrush-search__empty-state ul{padding:0;margin:0}.semrush-search__empty-state li{display:flex;-webkit-box-align:center;align-items:center;list-style:none;font-size:16px;margin-bottom:10px;color:#171a22}.semrush-search__dot{display:block;width:8px;height:8px;margin-right:14px;border-radius:50%;background:#171a22}.pr-story--header-sans,.pr-story--lead-sans,.pr-story--header,.pr-story--subheader,.pr-story-category{font-family:"Lazzer"}.pr-story--text,.text-font,.header-font{font-family:"Lazzer"}.pr-story-content{width:100%;padding:0}.semrush-story__fullscreen .pr-story-content,.semrush-story__dark .pr-story-content{width:750px;padding-left:30px}.semrush-story__content{max-width:992px;margin:0px auto 40px;padding:0px 40px;width:calc(100% - 80px)}@media all and (max-width: 500px){.semrush-story__content{padding:0px 20px;width:calc(100% - 40px)}}.semrush-breadcrumb{margin:32px 0px 40px}.semrush-breadcrumb__link{display:inline-block;text-decoration:none;color:#898d9a;margin-right:5px}.semrush-story__date{color:#898d9a;font-size:14px;margin-top:12px}.semrush-story__hero-image{border-radius:10px;width:100%;margin-top:32px}.semrush-story__journalist-toolbox{display:flex;align-items:center;margin:20px 0;font-size:14px}@media all and (max-width: 992px){.semrush-story__journalist-toolbox{flex-direction:column;align-items:start}.semrush-story__journalist-toolbox a{margin-bottom:10px}}.semrush-story__journalist-toolbox .pr-story--sidepanel-space{width:auto}.semrush-story__journalist-toolbox .pr-story--sidepanel-labels{width:auto;margin-right:30px;color:#171a22}.contact-icon{background:rgba(0,0,0,0.05);color:#ff642d}.newsletter-story_page{font-family:"Lazzer"}@media all and (max-width: 992px){.newsletter-story_page .form__story-sidebar{width:100%;max-width:none;margin:0}.form__button-story{width:100%;border-radius:5px}}.pr-story-list-item::before{top:0;line-height:0.9}@media (max-width: 500px){.pr-story-list-item::before{top:-3px;line-height:1}}.pr-story-card--text--large{width:calc(100% - 40px)}.semrush-attachments{margin-top:20px;display:grid;gap:40px;margin-bottom:80px;grid-template-columns:repeat(4, 1fr)}@media all and (max-width: 992px) and (min-width: 768px){.semrush-attachments{grid-template-columns:repeat(3, 1fr)}}@media all and (max-width: 768px){.semrush-attachments{grid-template-columns:repeat(2, 1fr)}}@media all and (max-width: 500px){.semrush-attachments{grid-template-columns:repeat(1, 1fr)}}.semrush-footer{display:block;font-family:"Lazzer", sans-serif;font-weight:400;color:#121416;background:#ffffff}.semrush-footer a{color:inherit;text-decoration:none;transition:opacity 0.2s ease}.semrush-footer a:hover{opacity:0.7}.semrush-footer__navigation-container{box-sizing:border-box;max-width:1440px;margin:0 auto;padding:0 20px}@media (min-width: 768px){.semrush-footer__navigation-container{padding:80px 24px 32px}}.semrush-footer__top-inner{display:flex;flex-direction:column;gap:48px;padding:0}@media (min-width: 1024px){.semrush-footer__top-inner{flex-direction:row;padding:48px 0}}@media (min-width: 1200px){.semrush-footer__top-inner{gap:0;padding:0}}.semrush-footer__cta{width:100%}@media (min-width: 1024px){.semrush-footer__cta{width:44.5%}}.semrush-footer__cta-title{font-family:"Lazzer", sans-serif;font-size:32px;font-weight:600;line-height:1;letter-spacing:-4%;text-transform:uppercase;color:#121416;margin:0 0 16px}@media (min-width: 768px){.semrush-footer__cta-title{font-size:48px}}@media (min-width: 1200px){.semrush-footer__cta-title{font-size:48px;margin:0 0 17px}}.semrush-footer__cta-text{font-size:16px;line-height:1.5;font-weight:500;color:#333333;letter-spacing:-.32px;padding-bottom:32px}.semrush-footer__button{-webkit-tap-highlight-color:transparent;background-color:#c190ff;border:0;border-radius:100px;box-shadow:none;box-sizing:border-box;color:#181e15;cursor:pointer;font-family:inherit;font-size:16px;font-weight:600;margin:0;outline:0;padding:16px 22px;text-align:center;text-decoration:none;touch-action:manipulation;-webkit-user-select:none;user-select:none;padding:21px 30px;display:inline-block;line-height:1}a.semrush-footer__button:hover{background:#b88ff5;opacity:1}.semrush-footer__button:active{transform:scale(0.98)}.semrush-footer__navigation-content{width:100%}@media (min-width: 1024px){.semrush-footer__navigation-content{width:55.5%}}.semrush-footer__menu{display:flex;flex-direction:column;padding-bottom:117px}@media (min-width: 768px){.semrush-footer__menu{display:grid;grid-template-columns:repeat(4, 1fr)}}.semrush-footer__accordion-toggle{position:absolute;opacity:0;width:0;height:0;pointer-events:none}.semrush-footer__menu-column{border-bottom:1px solid #e0e0e0;position:relative}@media (min-width: 768px){.semrush-footer__menu-column{border-bottom:none}.semrush-footer__menu-column:first-child{border-top:none}.semrush-footer__menu-column--legal{display:none}}.semrush-footer__menu-header{display:flex;align-items:center;justify-content:space-between;padding:16px 0;font-size:14px;font-weight:600;color:#121416;cursor:pointer;user-select:none;margin:0;font-size:16px}@media (min-width: 768px){.semrush-footer__menu-header{cursor:default;pointer-events:none;padding-bottom:31px;padding-top:0;line-height:1}}@media (min-width: 768px){.semrush-footer__accordion-chevron{display:none}}.semrush-footer__menu-column>ul{display:none;list-style:none;margin:0;padding:0 0 16px}.semrush-footer__accordion-toggle:checked~ul,.semrush-footer__accordion-toggle:checked~.semrush-footer__menu-subsection{display:block}.semrush-footer__menu-column>.semrush-footer__menu-subsection{display:none;padding:44px 0 0}.semrush-footer__menu-header--sub{display:block;font-size:16px;font-weight:600;color:#121416;padding:0 0 31px;margin:0;cursor:default;pointer-events:none}.semrush-footer__menu-subsection+ul{padding:0 0 16px}@media (min-width: 768px){.semrush-footer__menu-column>ul{display:block;padding:0}.semrush-footer__menu-column>.semrush-footer__menu-subsection{display:block}}.semrush-footer__menu-item{list-style:none;margin-bottom:0}.semrush-footer__menu-item a{display:block;text-decoration:none;padding:6px 0;line-height:1.22}.semrush-footer__menu-item-text{font-size:14px;font-weight:500;color:#333333;transition:color 0.2s ease}.semrush-footer__menu-item a:hover .semrush-footer__menu-item-text{color:#121416}.semrush-footer__lang-mobile{display:flex;align-items:center;gap:6px;padding:12px 0 0;font-size:15px;font-weight:500;color:#121416;cursor:pointer}.semrush-footer__lang-chevron{display:inline-block;width:7px;height:7px;border-right:1.5px solid #121416;border-bottom:1.5px solid #121416;transform:rotate(45deg);margin-top:-3px}@media (min-width: 768px){.semrush-footer__lang-mobile{display:none}}.semrush-footer__social-media{padding:0}.semrush-footer__social-media-content{display:flex;align-items:center;gap:16px;margin:0;padding:0}.semrush-footer__social-media-icon{display:flex;align-items:center;justify-content:center;width:24px;height:24px;padding:8px 0}.semrush-footer__social-media-icon:hover{opacity:0.6}.semrush-footer__social-media-icon img{filter:brightness(0)}.semrush-footer__bottom{margin-top:24px;margin-bottom:24px}@media (min-width: 768px){.semrush-footer__bottom{margin-top:24px;margin-bottom:0}}.semrush-footer__bottom-content{display:flex;flex-direction:column;gap:0}@media (min-width: 768px){.semrush-footer__bottom-content{flex-direction:row;align-items:center;justify-content:flex-start;gap:0}}.semrush-footer__bottom-content-text{font-size:14px;font-weight:500;color:#333333;line-height:1.5;letter-spacing:-.28px}.semrush-footer__bottom-content-text-year{font-weight:600}.semrush-footer__bottom-legal{display:none}@media (min-width: 768px){.semrush-footer__bottom-legal{display:flex;align-items:center;gap:32px;margin-left:auto}}.semrush-footer__bottom-legal a{font-size:14px;color:#333333;white-space:nowrap;font-weight:500}.semrush-footer__bottom-legal a:hover{color:#121416;opacity:1}.semrush-footer__banner{align-items:flex-end;background:#dceeeb url(data:image/png;base64,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) 0 100% repeat-x;background-size:5px 393px;box-sizing:border-box;display:flex;height:393px;justify-content:center;padding:0 16px 16px;position:relative}@media (min-width: 1280px){.semrush-footer__banner{background-size:7px 550px;height:550px;padding:0 32px 32px}}.semrush-footer__banner::before{background:url(data:image/png;base64,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) bottom left 7px repeat-x;background-size:5px 226px;bottom:0;content:"";display:block;height:100%;left:0;position:absolute;width:100%}@media (min-width: 1280px){.semrush-footer__banner::before{background-size:7px 226px}}.semrush-footer__banner::after .semrush-footer__banner::after{background:linear-gradient(0deg, rgba(220,238,235,0), #dceeeb);content:"";display:block;height:30%;left:0;position:absolute;top:0;width:100%}@media (min-width: 768px){.semrush-footer__banner{height:450px}}@media (min-width: 1024px){.semrush-footer__banner{height:490px}}@media (min-width: 1440px){.semrush-footer__banner{height:550px}}.semrush-footer__banner-inner{position:relative;height:100%;display:flex;align-items:end;max-width:1440px;margin:0 auto;width:100%}.semrush-footer__banner-inner img{box-sizing:border-box;width:100%}.s-container{box-sizing:border-box;margin-left:auto;margin-right:auto;padding-left:14px;padding-right:14px;transition:all 0.3s linear}.page-content{align-items:center;color:#333;display:flex;flex-direction:column;flex-grow:1;font-family:"Lazzer" !important;font-size:16px;font-weight:400;margin:0 auto;max-width:960px;min-height:70vh;padding:20px 6px}@media (min-width: 700px){.page-content{flex-direction:row}}.page-message{margin-left:0}@media (min-width: 700px){.page-message{margin-left:50px}}.page-message h1{font-family:"Lazzer" !important;font-size:36px;font-style:normal;font-weight:700;line-height:42px;padding-bottom:23px;padding-top:32px}.page-message p{font-size:16px;font-weight:400;line-height:1.5}.page-buttons-bar{display:flex;padding-top:28px}.srf-error-page-button{border:0.0833333333rem solid #0000;border-radius:0.4166666667rem;box-sizing:border-box;cursor:pointer;display:inline-block;font-size:1.3333333333rem;font-weight:300;height:3.5rem;margin:0;min-width:3.5rem;outline:0;padding:0;text-decoration:none !important;-webkit-user-select:none;user-select:none;vertical-align:middle}.srf-error-page-button--primary-info{background-color:#008ff8}.srf-error-page-button__body{align-items:center;cursor:pointer;display:inline-flex;height:100%;justify-content:center;white-space:nowrap;width:100%}.srf-error-page-button__text{cursor:pointer;display:inline-flex;line-height:1;margin-left:1rem;margin-right:1rem;white-space:nowrap}.srf-error-page-button--primary-info .srf-error-page-button__text{color:#fff}