General SEO8 min read
WebMCP: What It Is, Why It Matters, and What to Do Now
WebMCP is a proposed browser-level web standard that lets any webpage declare its capabilities as structured, callable tools for AI agents.
Leigh McKenzie helps brands get found, cited, and trusted across Google, AI search systems, and every modern discovery surface. His work focuses on practical tactics that turn visibility into revenue — from improving how brands appear in AI answers to strengthening search performance across channels. He has led large-scale visibility programs in SaaS, DTC e-commerce, travel, legal, and international markets, driving major revenue gains and scaling content to millions of users.
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General Marketing15 min read
6 Ways to Build a Search Everywhere Optimization Strategy for 2026
Search Everywhere Optimization is the practice of building visibility across every platform where your audience searches and researches. Not just Google.
AI5 min read
ChatGPT Searches Google Shopping to Create its Recommendations
Our experiment confirms that ChatGPT runs queries through Google Shopping. Here‘s what this means.