AI PR Toolkit Crash Course
PR is getting an AI upgrade. This crash course shows you exactly how to use Semrush's AI PR Toolkit to find the right journalists, craft pitches that land, and monitor every brand mention — so you stop guessing and start getting covered.
Who is this course for?
Business owners, marketers, and PR pros who want to earn media coverage without the guesswork. If you're ready to pitch smarter — not harder — and use AI to get your brand in front of the right journalists, this course is for you.
What you’ll learn
Set up domain authentication. Discover AI-cited media outlets. Build a targeted journalist list. Write and send personalized pitch emails. Track brand mentions and measure your PR impact — all inside Semrush.
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Course Instructors
Mariah Magazine
Mariah Magazine is an SEO Consultant & Educator who helps business owners understand and implement practical, sustainable search strategies. Since 2015, she's worked with hundreds of clients & students to improve organic visibility through clear, actionable SEO frameworks. In addition to her consulting work, Mariah creates educational content on YouTube and contributes to Semrush Academy as a course writer and SEO subject matter expert.
Course Structure
1
Welcome to the AI PR Toolkit
Welcome to the AI PR Toolkit Crash Course. Your brand needs to show up where AI is sending your customers. This video gives you a quick look at everything ahead, from authenticating your domain and finding AI-trusted outlets, to building journalist lists, crafting pitches, and tracking what lands.
1 video
2 minutes
2
Get Your Domain Ready to Pitch
Before you can send a single pitch from Semrush, you need to authenticate your domain. This video walks you through the setup step by step. Get it done yourself, copy the instructions to pass to your IT team, or kick it off in the background while you start exploring the rest of the tool. Either way, do this first.
1 video
2 minutes
3
Find the Outlets AI Actually Trusts
Not every media outlet is worth your time. This video shows you how to search for outlets by topic, read their AI trust scores, and dig into audience insights so you know exactly who you're pitching. Start small, pick smart, and let Semrush AI shortlist the best options if you're not sure where to begin.
1 video
4 minutes
4
Build Your Media List the Smart Way
The right journalist can get you covered. The wrong one wastes your pitch. This video shows you how to research journalists, dig into their profiles and recent articles, and build a targeted media list. Search by keyword, outlet name, or let AI find the best contacts for your topic.
1 video
4 minutes
5
Create Pitch Angles That Get Coverage
Getting coverage starts with the right angle. This video shows you how to use AI to generate three story angles from your key messages, pick the one that lands hardest, and turn it into a full email draft and press release ready to send to journalists.
1 video
4 minutes
6
Personalize, Send, and Track Your Outreach
Your pitch is crafted. Now make it impossible to ignore. This video shows you how to add journalist-specific tokens and custom greetings, preview it as a real recipient, and format it so it actually gets read. Nail your subject line, confirm your send list, and get it out the door.
1 video
7 minutes
7
Track Every Mention. Prove It's Working
Sending pitches is only half the job. This video shows you how to set up media monitoring to track every brand mention across news, blogs, and discussions. Filter by sentiment, keyword, source, and timeframe to see exactly what your outreach is winning. Know who is talking about you, where, and whether it is working.
1 video
3 minutes
8
Congratulations!
You made it. This video wraps up everything you have accomplished in the course and sends you off with one clear challenge: use what you know. Build your lists, send your first pitch, track what happens, and refine from there. Most marketers are still catching up. You are already ahead.
1 video
2 minutes
9
Would You Recommend this Course?
One last thing! If you enjoyed this course (or even if you didn't, we won't take it personally), please give us some feedback so we can keep making even better free content in the future!
1 video
1 minute
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